2027 Program
Everything in one place
The proposal, the website findings, the design concepts and the system we are proposing to build.
The proposal, the website findings, the design concepts and the system we are proposing to build.
The concept below shows how the new site opens. Everything else is listed underneath: two open in your browser, the rest download as PDFs you can forward or print. The last item, the lot map and Hub, is a separate proposal priced on its own.
The land comes first, and the homesite search sits in the opening screen: county, acreage, community and availability, filtered before a buyer has scrolled once. This is the same search the interactive lot map feeds.
The full program: what we found, what gets built, the media plan and the investment. Revised 14 October with your corrections and the answers to your questions.
A finished piece in your own identity, showing how the communities are presented in print and how the drive times, acreage and amenities are laid out.
The same treatment for West, so you can see the system working across more than one community rather than as a one-off.
An event piece, built to show turnaround and consistency on the kind of work that comes up every month.
What we measured on the current site, page by page, ordered by revenue impact. Opens in your browser.
The interactive lot map and the system around it: what year one builds, and how your sales team and management would work day to day. This is a separate proposal from the 2027 marketing program, not part of it. Opens in your browser.